GWM | Poer P30 e Haval H9

Invited by Artplan, we were responsible for developing key visuals for the launch campaign of GWM’s Poer P30 and Haval H9. The project took place in two distinct phases, each exploring different techniques. In the Blind Book phase, we worked on both the overall image treatment, including adjustments to lighting, color, and composition, and the meticulous retouching of the cars, refining surfaces and details to achieve maximum realism and highlight the unique features of each model. For the official launch, the cars and parts of the environments were developed in CGI, combining detailed modeling, realistic rendering, and generative artificial intelligence to compose the scenes. This approach allowed us to quickly experiment with different angles and lighting setups, test alternative compositions and adjust details in real time, ensuring both consistency and efficiency in the final deliverables.

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