VIVO BRINCAR
"DÊ UM PAUSE E VEM"
AGENCY: AFRICA
There is time for everything. To play online and to put the phone down and go play with your friends.
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that,
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that,
we went far beyond developing just a character and brought to life Violet, the first 3D Youtuber. This opened an opportunity for a whole new online platform targeted at children. First, Violet performed on a video clip created using 3D animation combined with miniature sets.
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/2b7caf94-fd5d-46bb-a157-ef4e61883716_rw_600.gif?h=5264d816c7367dbaa4cbeb3c91b9bb2b)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/19eac4b6-92e3-474a-963b-a0a36903bfcb_rw_600.gif?h=c6db4aeeff4a887e129f19d479b8d4d9)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/dff45308-e19f-4730-95a9-85deef8d9ca2_rw_600.gif?h=38e764cbcc4ce6732446afbf0a1d1ff1)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/830d3b45-1b39-4386-ba68-d794e5c911d8_rw_600.gif?h=e0acc1614e91fa0322262564fcad9a2c)
CONCEPTS
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/359d11f4-2dbe-42a8-87da-493426d2e4f9_rw_3840.jpg?h=e8d9b21c34593f21b4bbb746ef5375be)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/3b61ca06-7ae9-46c1-abc4-bbc45d21db21_rw_1920.jpg?h=6d2c741820182cf11a2ed89a2dea94d7)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/160386f5-1b51-461c-b5f3-1dcfff9fff59_rw_1920.jpg?h=1d07bc2a01c38211f64e4bc7262a8c6f)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/d4f99221-a863-428b-b268-60c5e5ea9b63_rw_1920.jpg?h=8847c8f88e995b00ebe3d748e0b6f12d)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/3c8c06db-5c05-49ce-9bc4-5d911c3c9232_rw_1920.jpg?h=6fad1f1217b2f0dbd7677c30aecbd793)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/d2b6adec-66fd-4d5d-98c3-50460ff20210_rw_1920.jpg?h=e97d21624fe71e9d0b121324e07a4013)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/e0a8842d-8bb2-494d-841c-c44e90a611da_rw_1920.jpg?h=9460a29a7c24e48f28b6107a1fa512bc)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/a94ad595-05e2-4a65-9702-57411a1f6c0f_rw_1920.png?h=914618b6647997e392529e8c4fe76205)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/bc5327c0-ed41-4942-9951-ef8993b80290_rw_1920.png?h=e00942ab636e8528f18e221e6a98f72a)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/cfcaa591-0749-448e-819a-d59356bb2f07_rw_1920.png?h=2aba355da4af37880cfb49d37cb1a775)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/418ca336-472e-47a4-a275-c57b6432e8f6_rw_1920.png?h=57868757598c592589bfaff4826900df)
CHARACTERS
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/e9a2c151-0e62-40f4-b94a-b5efaa7c56b4_rw_3840.jpg?h=5eb12017420e3129da1e4778cecdb881)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/962c9ebd-54a0-4979-890b-5e52cc058d8f_rw_600.gif?h=efbc5ef08521f5d6a3917404a33a6e57)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/ed04de30-0a1a-4f0c-b9a9-8fefaadc2276_rw_600.gif?h=670f4427833aa654e639a24098ea0b09)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/4300ff39-5695-44ad-88ff-3e443b71bd8e_rw_1200.gif?h=199b0305f2dbd66e9a011f0048f00b20)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/5e7e1894-fa72-423e-9911-c23fd1fb14b6_rw_600.gif?h=c327a98d360580c62ecaa6dfcca6757e)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/e71a43f9-0949-4049-b8df-98dfc546e94b_rw_1200.gif?h=54bb7436a4039bdaabd93a237e86c9d9)
SCENARIO
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/373ecb9d-d788-486c-8efe-db50ba8d0d5c_rw_3840.jpg?h=79a0fe7010bea77b12629183202a3318)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/cd23f0fb-01b1-4d38-9e8b-86ce6838507e_rw_600.gif?h=3b6abf56fc7f1a397deaaa9e36fa9ad2)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/b81dcd84-3b28-4211-8e19-b4f504f7b8a2_rw_1200.jpg?h=ba64de255ce9414a10ec90649be906da)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/3a82cd51-a3ec-4630-bbb0-9dc34ad8dc38_rw_1920.jpg?h=386ae6a4f332f63445900fe5cd7e39ad)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/86449311-d967-45f0-ac26-77fbb8e03c35_rw_1920.jpg?h=95513a5b7e57808c13e2b99880c5c9ff)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/52365da9-8b45-4a67-9185-5e156c1178d0_rw_1920.jpg?h=e84f48871111abef04807ea24867929b)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/d3924603-0a6c-4942-9abc-f8e1702b80a3_rw_1920.jpg?h=9b282c350d2be66ce4761674d09505ca)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/f93e16cd-46f6-425c-ae23-1f530cdd4387_rw_1920.jpg?h=0f4e808339258503fa261d6a23dc9c08)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/d038da0e-20e3-4cef-9e7e-599ab0d7332d_rw_1920.jpg?h=c3c6abd83b1bdced45eda54a63b22b84)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/d67c0213-bdc8-4bde-9d51-7fb492cc762f_rw_1920.jpg?h=b8211c6fa910c42b6c0732a9d5cbe6f9)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/fda5f8ae-b894-4393-9231-1009afee98c2_rw_1920.jpg?h=7e2fa2cbb8a60a016910ce598657c9c0)
![](https://cdn.myportfolio.com/1c938581ec4ad7b28ad839698b2e3a66/ce05efbb-8f90-4503-bb61-888d6c9fb375_rw_1920.jpg?h=9d0ebe800cb5a1043af2a54cefbe70f8)
Thank you for watching!