VIVO BRINCAR
"DÊ UM PAUSE E VEM"
AGENCY: AFRICA
There is time for everything. To play online and to put the phone down and go play with your friends.
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that,
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that,
we went far beyond developing just a character and brought to life Violet, the first 3D Youtuber. This opened an opportunity for a whole new online platform targeted at children. First, Violet performed on a video clip created using 3D animation combined with miniature sets.
CONCEPTS
CHARACTERS
SCENARIO
Thank you for watching!