LITTLE AIRPLANES

Invited by Competence, we were thrilled to bring Fecomércio RS’s Christmas campaign to life, a project built around a warm, emotional story that celebrates the connections that define the end of the year. Beyond the main message, an important part of the project was to show Fecomércio’s presence in everyday life in a subtle and meaningful way. We did this through diverse environments and characters with different occupations, reflecting the Federation’s real impact on professionals and consumers. Another key challenge was striking the right visual balance. We wanted the film to feel gentle and heartfelt without slipping into an overly childlike aesthetic, since the campaign needed to resonate with audiences of all ages. With refined art direction, expressive characters, and inviting atmospheres, we arrived at a result that feels emotional, elegant and inclusive.

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